About us

We started opcionrural.com because phone tutorials kept failing the people we cared about.

Most "smartphone for seniors" tutorials are written for people who don't really need them. They assume the reader already knows the jargon. This site is the opposite: plain English, real steps, written by one person who has spent years helping older adults use the phones they actually own.

Quick facts. Independent, reader-supported. Not owned by, or affiliated with, any phone manufacturer or telecom carrier. Written by a single author who stands behind every guide. Founded 2024. Based in Austin, Texas.

What this site is

opcionrural.com publishes patient, step-by-step smartphone guides for older adults and the family members and caregivers who help them. Every guide follows the same three rules:

  1. Plain language. If a technical word appears, it gets explained the first time it shows up. No paragraphs that assume the reader already knows what an "app drawer" is.
  2. Steps tested on a real device. Each guide is performed on a current iPhone and a current Android phone before publishing. If a step doesn't work as written, the guide goes back for revision.
  3. Re-checked when things change. Apple and Google rearrange their settings menus most years. Guides get re-walked when that happens and the verification date gets updated.

Who writes the guides

One person. The full bio sits on the author page; the short version is below.

Justin Lowen

Justin Lowen

Founder & Author

Software Engineer Austin, Texas LinkedIn ↗

Software engineer by day, author of patient smartphone guides for older adults outside of work. Both iPhone and Android, both casual users and family members trying to help a parent. Read the full bio.

Editorial standards

What this site is not

Not a phone retailer. Not affiliated with Apple, Google, Samsung, AARP, or any other organisation in the senior-services or device-manufacturing industries. Not a substitute for a trained accessibility specialist, an occupational therapist, or a medical professional. When a guide touches on health, accessibility, financial, or legal decisions that benefit from professional input, the guide says so plainly.

How this work is funded

opcionrural.com is funded by display advertising shown alongside the articles. Google AdSense delivers the ads, following Google's content and ad-placement policies. Advertising decisions are kept entirely separate from editorial decisions — the author has no idea which advertisers appear on which pages, and no advertiser has ever paid for, requested, or been promised editorial coverage. More on cookies and advertising in the cookie policy and privacy policy.

Get in touch

Questions, corrections, and topic suggestions all reach the author at hello@opcionrural.com, or through the contact page. Replies usually arrive within two business days. Many of the most-read guides started as a single reader email.

Last updated: 19 June 2026.